Rebirth

Moving Average Inc. (the corporation that publishes this website, my books, etc.) has struggled for a few years now without great success. At our best we have sold a few books per month. At our worst, we have sold zero books per month.

Clearly a sustainable business this does not make. To fix this, I've come up with the following somewhat vague plan:

1. Buy out my co-founder. I want to change the focus of the business to topics more dear to my heart, and among other motivations, it didn't make sense to drag a co-founder into my personal passions.
2. Trim the fat. I have a few projects that just didn't do well, like Take Cover. Was lack of marketing part of the problem? Probably. I need to prune dead projects and focus on successes.
3. Focus on the intersection of my interests and my expertise. No more projects of purely intellectual interest. I want projects that I'm passionate about and that I have something to contribute to.
4. Put my money time where my mouth is. Spend time on my interests. Put my interests where my business is. I'm no longer going to work on a project just because it is a "good idea".
5. Start with small projects and expand based on demand. I can't afford multi-month projects that don't cover their own costs.
6. Measure and get feedback. In projects before Crafting Beer with (512), I was shy about getting lots of feedback before publication. I need to address this weakness. See item 5.
7. Document what I learn publicly. Since I no longer have a co-founder to discuss the business with, I'll document my thought process here.